ENGAGE AND EDUCATE

The Toshiba LCD TV microsite presents Toshiba’s line of flat panel TVs in a rich, interactive environment. Using narrated presentations and interactive demonstrations, site visitors can educate themselves about Toshiba’s technologies and cutting-edge design. And when they’re ready to purchase, consumers can quickly find their favorite model online or at brick-and-mortar stores nearby.

EASY TO MAINTAIN

Because the Web site is dynamically created from the same Content Management System as the main Toshiba Web site, its easy for Toshiba employees to keep things up to date. Adding or removing models, features, and detailed specifications can all be done without requiring any programming skills. Best of all, content is updated in one place and the changes are seen across all Toshiba sites.

REUSABLE CONTENT

The LCD TV microsite was carefully designed to be flexible, and to help get the most of the interactive content. Although they appear to be tightly integrated into the microsite, the rich media demonstrations are modular, and can be added or removed as necessary. Its easy to reuse the animated learning pieces on other Toshiba Web sites, in-store demonstrations, or even on the Web site of an authorized reseller.