A NEW TYPE OF WEBSITE

The Regza Virtual Showroom is an exciting, new type of website that was built to promote a sub-brand of Toshiba televisions. The microsite features an interactive video host who helps the user learn about the product line and decide on the model that best fits their needs. Planning and learning tools, easy-to-access product information, and real-time where-to-buy information help conversions to sale.

A CUSTOM EXPERIENCE FOR EACH VISITOR

Rather than providing identical or generic information to all visitors, the site allows a custom presentation to be delivered to each user. Upon entering the showroom, each visitor is asked five easy qualifying questions, and based on the answers, will receive a customized presentation that more accurately fits their interests.

SALES CONVERSION THROUGH EDUCATION

The reason that Regza televisions look so good is that they are very high tech. The microsite contains a library of learning tools that help teach consumers why they should care about faster processors and more lines of resolution, by showing them exactly how those features make a better picture.

PLANNING TOOLS TO SEAL THE DEAL

For many people it is important to see how well a television will fit within their home's decor; for others, its more important to just get the largest screen that their room will accommodate. To assist visitors, the Regza microsite contains helpful tools such as a Home Environments Planner, where visitors can see how well a Regza TV fits into a variety of rooms, with both traditional and contemporary furnishings. A Screen Size Planner helps visitors see what TV screen-size is considered most appropriate for various room sizes.