A New Look, a New Purpose

Toshiba America Consumer Products wanted a new website, and FutureMedia understood they needed more than a graphical redesign. The revised website consists of a unique and user-friendly interface that provides opportunities for Toshiba to promote specific products, events and more. Behind the scenes, modern programming techniques ensure content and design updates are timely and efficient. The website has won numerous awards, and has been featured in Adobe's Showcase as a Site of the Day.

Information Targeted to Consumers

The website's main goal is to educate consumers about Toshiba products. FutureMedia understands that technical specifications can seem overwhelming to visitors, who may not know IDSC from HDTV. Product and technology demos, planning and learning tools, interactive Buyer's Guides, feature glossaries, and product micro-sites assist in educating the consumer about the broad range of Toshiba's quality products.

Simplified and Reorganized

Improved content organization and site navigation methods ensure that visitors can easily get to the information they need most. We reorganized the site so that users can quickly find those products, features and specifications that most interest them, whether they are casual electronics users or dedicated videophiles.

A Powerful Internet Application

Hidden behind the deceptively simple-looking interface, is a powerful and dynamic engine that runs the entire site. Based on scalable and versatile technologies such as XSL and SQL, this rich internet application ensures that even major revisions to design and content can be made quickly and efficiently. It also allows for the development of a custom Content Management System that Toshiba can use to manage content throughout the site.