FutureMedia is pleased to announce the release of the Discover Saint Rose iPhone app, developed for The College of Saint Rose in Albany, NY.

Colleges and universities are working harder than ever to connect with students in meaningful and innovative ways. With student use of smartphones skyrocketing (estimates suggest 4.9 million students use iPhones in the U.S. alone), it made sense for Saint Rose to take advantage of this promising new medium.

The College of Saint Rose and FutureMedia worked together to create this unique interactive presentation. The app provides key information prospective students and their parents need in their college decision making process. And unlike the website, which must speak to a large and diverse audience, Discover Saint Rose focuses solely on potential students.

One of the greatest benefits is that people who take the time to download the app are highly qualified prospects. Unlike many other forms of media, iPhone apps are distributed to a targeted and interested audience. The recipients have made an active choice to download the piece. The app also has "stickiness," in other words, it is likely to stay with a student longer, they are more likely to view the app multiple times, and more often show the app to other people. Working in conjunction with existing marketing and branding materials, the Discover Saint Rose iPhone app has become an important new tool in The College's admissions toolbox.

Read more about Discover Saint Rose!

Download Discover Saint Rose from the iTunes App Store today!

 

The Discover Saint Rose iPhone app is based on FutureMedia's new Pocket Campus™ college iPhone marketing platform.

Each Pocket Campus is custom designed to match a school's unique personality. The school can choose from a wide variety of features, creating an app that best matches their message and budget. Options include descriptions of programs and majors, a campus tour, application information and related resources, a photo album of campus life, a dynamic feed of each school's unique news and events, and hooks to Social Networking where students can share the app with friends. You can view the full list of features here.

Pocket Campus, which also works on iPod Touches, is distributed by the iTunes App store. This makes the college's story available to millions of potential students - nationally and internationally - with no distribution costs.

The need for smartphone marketing is growing. Analysts predict that more smartphones will be sold in 2010 than laptop computers, and this figure does not even include sales of iPod Touches. And for now, the iPhone is clearly the preferred device for the target audience. According to CNET and other sources:

• There are over 60 million iPhone users world wide
• 54% of users are in the US
• 15% of users are students
• 50% of users are under 30 years old
• There have been 3 billion iPhone OS apps downloaded to date
• 99.4% of all smartphone apps downloaded last year were for the iPhone OS
• ITunes Store is available in 77 countries

Read more about Pocket Campus!

Contact FutureMedia today for more information about Pocket Campus, or custom iPhone application development!